Selected projects
Selected work across markets, leadership, and growth.
Three focused stories across international marketing, campus leadership, and community brand growth. Each project reflects how I connect people, strategy, and execution to create meaningful outcomes.
Project 01
International Marketing Strategy
The Cheesecake Factory Bakery
A global strategy case study exploring how market insight, product positioning, pricing, and digital go-to-market thinking can support international brand growth.
View Case Study →
Project 02
Leadership & Community Building
American Marketing Association, California Lutheran University Chapter
A leadership story about rebuilding momentum, creating high-impact student experiences, and connecting students with brands, alumni, and professionals.
View Leadership Project →
Project 03
Community & Local Brand Growth
SOM-thing Local Initiative, SOMBA
A student-led content initiative designed to spotlight local businesses, strengthen campus-community relationships, and turn storytelling into visibility.
View Project →