Case study 02 · Leadership
American Marketing Association · California Lutheran University Chapter
The mission
As President of the American Marketing Association at Cal Lutheran, I lead a student executive team focused on creating professional development experiences, strengthening campus engagement, and connecting students with brands, alumni, and industry professionals.
After transitioning from Vice President to President, I have helped guide AMA’s programming, partnerships, and event execution with a focus on real-world marketing, career readiness, and community building.
Leadership progression
Growing from event support to leading a student team, building partnerships, and shaping campus-wide professional experiences.
Featured events & campaigns
Two flagship initiatives that shaped my presidency and helped position AMA as a bridge between students, brands, alumni, and professional opportunities.
Featured event · January 29, 2026
President · Event Lead · Executive Team Coordinator
This flagship event marked the most ambitious initiative hosted by AMA since its relaunch. In partnership with The Cheesecake Factory's marketing team, students developed and pitched campaign concepts for the Bowls & Bites Menu to Gen Z audiences.
I led more than one month of event strategy and planning, coordinating the executive team, university stakeholders, and brand partners. As host and facilitator, I framed the challenge for students and brand leaders before five teams presented directly to the company's CMO and senior marketing leaders.
This event set the strategic direction for my presidency, establishing AMA at Cal Lutheran as a platform for real-world, brand-driven learning experiences.
Professional development · March 26, 2026
President · Event Lead · Co-Moderator
Four alumni returned to campus to share honest, practical stories about career transitions across marketing, sales, account management, and partnerships. I led speaker outreach, event coordination, and co-moderation while working with the executive team to create a conversation that felt useful, relatable, and career-focused.
Approximately 30 students gained direct advice, new alumni connections, and a clearer view of possible career paths after graduation.
Impact: Four alumni speakers and approximately 30 students connected through practical advice, professional storytelling, and career guidance.
This event reinforced AMA’s role in helping students bridge the gap between college and career through alumni mentorship, professional storytelling, and practical career guidance.
Additional leadership highlights
April 23, 2026
President · Student Engagement & Promotion Lead
In collaboration with Student Senate and Matthew's Leadership Forum, this campus-wide event connected students with professionals across multiple industries for open networking, mentorship, leadership development, and career exploration. I supported student promotion, professional outreach, and event-day coordination with the executive team.
Impact: Helped drive turnout of 50+ students and 25 professionals while expanding student access to professional relationships.
November 6, 2025
Vice President · Event Support & Planning
This guest speaker event brought Josh Rosen, Founder of TRG Sports & Entertainment, to campus to share insight across sports marketing, brand partnerships, the creator economy, and entrepreneurship. As Vice President, I supported planning and event execution with the AMA executive team.
Impact: Helped students explore agency, in-house, and creator-led marketing career paths through industry perspective.
The takeaway
Through AMA, I have focused on leading with and through a team, turning relationships, partnerships, and ideas into real experiences that help students grow professionally, connect with others, and see new possibilities for their future.