Mateo
SonagliaGlobal Marketing
& Brand StrategyEmail me ↗

Resume snapshot

Experience Snapshot

Global Marketing & Brand Strategy | International Sales, Campus Leadership, and Community Growth

Download full resume ↓

Selected experience

Work Experience

A curated view of my most relevant international, leadership, and community-focused work.

Current focus

The Cheesecake Factory Bakery

International Sales, Marketing & Business Development Intern

Supporting international sales and business development projects by coordinating with customers, external partners, and cross-functional teams across global markets.

  • Organize customer-facing materials, including TDS files, artwork, product imagery, samples, and updated item codes for packaging transitions and new business opportunities
  • Assist with sales forecasting, shipment follow-ups, and project coordination to help move customer requests forward
  • Build on the international market research, pricing, and digital strategy foundation developed during my Summer 2025 internship

American Marketing Association Club, California Lutheran University

President

Lead a student executive team in creating professional development experiences, campus-wide programming, brand partnerships, and events that connect students with alumni, brands, and industry professionals.

  • Lead events, marketing initiatives, and partnerships to grow member engagement
  • Manage brand presence and strategic programming for the organization
  • Coordinate with the executive team to plan and execute high-impact student experiences

SOM-thing Local Initiative, School of Management Brand Ambassadors

Project Leader

Lead a student-led initiative connecting local businesses with the university community through content strategy, storytelling, and community engagement.

  • Oversee brand strategy, content direction, and cross-functional team execution
  • Drive community engagement through storytelling and event-based activation
  • Support local brand visibility through a repeatable short-form content system

The Cheesecake Factory Bakery

International Sales, Marketing & Business Development Intern

Supported international expansion efforts across Europe and Asia through market research, competitive analysis, product strategy, pricing logic, and digital positioning.

  • Supported international expansion through market and competitive research
  • Contributed to pricing and portfolio strategy by product format and market
  • Developed go-to-market and digital positioning frameworks for global markets

Broader experience

Additional Experience

Media 43

Social Media Marketing Intern

Supported content creation, digital storytelling, and social media execution to strengthen brand visibility and audience engagement.

California Lutheran University Admissions

Undergraduate Recruitment Intern

Represented Cal Lutheran through student outreach, campus tours, and admissions support, helping 12+ prospective students commit to CLU.

Education

Academic Foundation

GPA3.85

California Lutheran University

Bachelor of Science in Business Administration

Academic focus

Emphases in Marketing and Global Business

Minor in Innovation and Entrepreneurship

Relevant coursework

Social Media Analytics, Global Business, Marketing, and Economics courses

Student AthleteMen's Tennis Team

International innovation experience

European Innovation Academy

Participating in an intensive international innovation program, collaborating across cultures while applying entrepreneurship, customer discovery, and venture development.

Independent international experience

Study Abroad · Magdeburg, Germany

Completed an external study abroad experience before enrolling at Cal Lutheran, strengthening cross-cultural adaptability and global perspective.

Capabilities

Skills & Expertise

01

Strategy & Analysis

Market Research · GTM Strategy · Pricing & Portfolio Strategy · Brand Positioning · Market Analysis

02

Digital Marketing & Content

Content Strategy · Social Media Strategy · Brand Storytelling · Community Engagement · Digital Campaign Planning

03

Leadership & Project Management

Project Leadership · Team Coordination · Cross-Functional Collaboration · Initiative Development · Event & Community Activation

04

Tools & Platforms

Adobe Photoshop · Adobe Premiere · Canva · Wix · Meta Business Suite · Google Workspace · Microsoft Office · Analytics Reporting